🟢 Available for work

DNA Gardens

Founded off the back of 15 years of passion, detail-driven, reliable, hard work in the gardening industry – DNA Gardens offers a first-class service with 100% satisfaction guaranteed.

project icon dna

Responsibilities

  • Project lead
  • User Research
  • WPML
  • WordPress Multisite
  • Site maintenance
  • Logo design
  • Brand Design
  • Technical Support

Highlights

  • Wireframes
  • WordPress
  • TailwindCSS
  • Bootstrap
  • npm
  • JavaScript
  • API
  • Responsive design
  • Style guide
  • Research

Company

DNA Gardens

Project overview

I was approached by Adam via Facebook as he was starting his own business after 15 years working for others.

He needed a logo, branding and a website.

The Problem

At a basic level, the core problem was that Adam had a business without an identity or online presence.

The Solution

To start with, we needed to create the businesses branding.

I met with Adam and he explained he wanted the business to portray trust, reliability, care and attention to detail.

He also identified some visuals he linked. Specifically around DNA.

This fit with the attention to detail he and his business strived for.

The process

1. Version A logo design

Design based on leaving your mark (the creative side to gardening) as well as leaning into the small details (like those that make up our fingerprints)

The process

1. Version B logo design

Design based on helix and using negative space to create leaf.

The process

2. Version A in situ

The process

2. Version A in situ (cont)

The process

2. Version B in situ

Once I understood the requirements for the new site, I was able to create a site structure to confirm hierarchy.

The process

2. Version B in situ (cont)

Logo better then I expected simple but effective.

The holding page, honestly it looks spot on 100% perfect.

Adam Hone – Owner @ DNA Gardens
The process

3. Holding page design

Version ‘B’ was chosen

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