Founded off the back of 15 years of passion, detail-driven, reliable, hard work in the gardening industry – DNA Gardens offers a first-class service with 100% satisfaction guaranteed.
I was approached by Adam via Facebook as he was starting his own business after 15 years working for others.
He needed a logo, branding and a website.
At a basic level, the core problem was that Adam had a business without an identity or online presence.
To start with, we needed to create the businesses branding.
I met with Adam and he explained he wanted the business to portray trust, reliability, care and attention to detail.
He also identified some visuals he linked. Specifically around DNA.
This fit with the attention to detail he and his business strived for.
Design based on leaving your mark (the creative side to gardening) as well as leaning into the small details (like those that make up our fingerprints)
Design based on helix and using negative space to create leaf.
Once I understood the requirements for the new site, I was able to create a site structure to confirm hierarchy.
Logo better then I expected simple but effective.
The holding page, honestly it looks spot on 100% perfect.Adam Hone – Owner @ DNA Gardens
Version ‘B’ was chosen
Discover the many benefits of using a design system in your UI design process. From ensuring consistency, improving efficiency, and supporting scalability, to ensuring accessibility and aligning with your brand. Learn how implementing a design system can improve the overall user experience and unlock the full potential of your UI design.Read more ->
The first itteration of my human-first design agency webiste for Built for humans. Created using WebFlow.Read more ->
🚀 Launched this website after redesign and repositioning.Read more ->